Anela M.

Wine Club Facilitator, Tr @Cooper's Hawk Winery and Restaurants

Kentwood, MI, US

Event Planning**: Organize wine tasting events, workshops, and special wine-themed events -**Customer Engagement**: Communicate with club members to gather preferences, feedback, and encourage member participation-**Wine Education**: Host educational sessions or provide information to customers about wine tasting techniques, the origin of wines, and pairing suggestions-**Member Retention**: Develop strategies to keep existing members engaged and increase retention rates (loyalty programs, referral incentives).**Team Development:**-**Staff Training**: Train new team members on customer service, wine knowledge, event facilitation, and operational procedures-**Team Motivation & Support**: Foster a positive and collaborative work environment, offering support, feedback, and encouragement-**Conflict Resolution**: Address any conflicts or issues within the team, ensuring smooth operations and a positive work atmosphere-**Event Coordination**: Collaborate with the team to plan and execute wine club events or wine-related activities-**Performance Reviews**: Conduct regular team performance evaluations and identify areas for growth.**Customer Relations:**-**Customer Service**: Address any inquiries, concerns, or issues raised by customers in a timely and professional manner-**Feedback Collection**: Gather feedback from customers to improve the wine club experience and events-**Customer Retention**: Implement strategies to keep customers engaged, such as offering discounts for repeat purchases or creating VIP experiences-**Sales Promotion**: Promote wine-related products, events, or promotions through direct communication with customers.**Manager Collaboration:**-**Coordination with Managers**: Work closely with the management team to align on goals, customer service standards, and event execution.