Andy von Hirschberg

WORK HISTORY

EDUCATION

SKILLS

ABOUT ANDY VON HIRSCHBERG

A marketing and business leader with a strong strategic mindset and 15 years\' experience in brand, marketing and commercial management.Known for bringing order to chaos with clear strategies and being comfortable rolling up my sleeves to get things done for both global brands and tech start-ups. Proven ability to grow businesses, build brand awareness efficiently, develop high-performing teams and have fun along the way.What I bring:Strategic Thinking - comfortable manipulating data and building clearly articulated strategies to achieve explosive growth. Written and delivered multiple long-term brand strategies whether that\'s building on established brands such as Max Factor, or creating and defining new brands like HouseTrip in the holiday rentals space or breakthrough cannabis brands such as Simply Bare.Passionate Consumer Focus - pride myself on knowing more about the consumer than anyone and experience with quant and qual research to deliver focused consumer segmentation, then ensuring execution against it across an organisation. Bold Communication Ideas - efficient comms starts with having creative ideas that stand out. I\'ve developed big ideas for all sizes of brands and budgets and executed across all marketing channels delivering exceptional brand awareness growth as well as short term performance targets. Grew brand awareness 3x in 3 weeks at HouseTrip with 30% cheaper media with the quirky \'Hip Hip Hip House Trip\' campaign. Commercial Acumen - a sound financial understanding from owning the P&L on several brands, delivering win-win situations with retail partners and being fiscally responsible for both large and small budgets. Delivered record-ever share and penetration on head & shoulders through innovative trial driving campaign. Drove Max Factor to first growth in 5 years.Team and Partner Building - hiring and coaching high performance teams in a diverse, safe, fun environment. Working with agency and other partners to deliver world-class creative and relationships.