Andy Suchann
Senior Brand Manager @PurposeMed
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WORK HISTORY
Senior Brand Manager @PurposeMed
Toronto, ON, CA
Strategic Integrated Marketing Campaigns: Spearheaded the creation, management, and execution of comprehensive integrated marketing campaigns at PurposeMed, focusing on key market and tentpole moments. These campaigns effectively boosted brand awareness and significantly increased patient growth and retention. Driving a lift of +136% in brand awareness and +95% in brand trust YoY.• Cross-Functional Collaboration: Collaborated closely with cross-functional teams in marketing, product, and clinical areas to ensure the development of optimal brand experiences for patients. This collaborative approach contributed to a substantial increase in the patient count.• Event Sponsorship: Transformed Freddie\'s event sponsorship strategy, emphasizing a results-driven approach. Achieved a remarkable 400% increase in partnerships by introducing metrics for ROI through data capture, collaboration, engagement, and conversion. This strategic shift resulted in substantial brand growth.• Creator Program Management: Established and managed Freddie & Frida\'s creator program, overseeing negotiations and relationships with creators. Successfully scaled the program from zero to 85 creators in Q3, with these creator relationships playing a pivotal role in the performance and organic marketing strategies, accounting for over 25% of conversions.• Project Leadership: Acted as a key project driver, collaborating with various internal stakeholders across the business, including product teams, other marketing teams, partner managers, legal, procurement, and vendor management, to ensure seamless project execution.• Brand Strategy Development: Designed and built intentional brand strategies to deliver top-notch brand campaigns for PurposeMed brands, effectively generating national awareness.• Reporting: Conducted in-depth reporting and analysis to assess the effectiveness of marketing campaigns and initiatives based on ROI, which enabled data-driven decision-making.
EDUCATION
University of Guelph-Humber
Honours Bachelor of Applied Arts and Diploma in Media Communications, Digital Communication and Media/Multimedia
SKILLS
ABOUT ANDY SUCHANN
Senior Brand Manager with a track record of delivering triple-digit brand growth through integrated marketing, partnerships, and events. At PurposeMed, drove +136% brand awareness and +95% brand trust YoY, secured partnerships with Keith Haring Foundation, Gilead, and White Claw, and scaled a creator program to 200+ influencers generating 35% of conversions.Previously led marketing for Live Nation, AEG Presents, Republic Live, and Movember, managing multi-million-dollar budgets and high-profile campaigns. Known for blending creative vision with data-driven execution to boost awareness, engagement, and ROI.Specialties: Integrated marketing, partnerships, event marketing, creator strategy, sponsorships, digital advertising, brand activations, and performance analytics.
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