Andy Wood
Director @Web Wonderland Ltd
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WORK HISTORY
Director @Web Wonderland Ltd
GB
Founder & Marketing Director | Apr 2020 – PresentFounded and scaled a consultancy delivering fractional Head of Marketing/CMO support and growth programmes for SMEs.Built agency to £100k turnover, serving 27+ active clients annuallyActed as fractional Head of Marketing, owning strategy through execution across acquisition, CRM, and performanceDelivered digital transformation projects increasing client revenues by up to 40% while reducing operating costsDesigned and executed B2B social and demand strategies increasing qualified leads by 30%+Retained full P&L ownership, including pricing, supplier management, and client deliveryCo-designed and launched an AI led tool for WordPress users to help optimise onsite imagery as well as automate SEO fundamentals Services include: Web design and buildPPCStrategy, coaching and campaign executionPrint and paperMedia planning and purchaseSocial Mediaand more
EDUCATION
Anglia Ruskin University
BA (Hons) Business Studies (Marketing Management)
SKILLS
ABOUT ANDY WOOD
Director at Ginger Black Ltd. Delivering a host of marketing initiatives to multiple key accounts. Driving growth and efficiency driven by in-depth customer analytics and insightSkills: Account Management · Offline Marketing · Media Planning · Media Buying · Social Media · Customer Analysis · Customer Acquisition · Customer Retention · Digital MarketingOwner/Founder of Web Wonderland Marketing Consultancy. Serving SMEs around the country with a host of different marketing services, including web design, PPC, SEO, Social Media, print and paper, strategy and campaign execution. Andy is a Marketing Director with extensive experience both in B2C and B2B retail sectors that includes household names in home entertainment, clothing, food, luxury goods and building supplies. He has delivered profitable growth in competitive markets through devising and delivering strategic plans that included blended, innovative and business transforming digital and multi- channel marketing. Managed significant marketing budgets and teams, with direct accountability to demanding shareholders.Digital & Multichannel Marketing / Sales Strategies & Planning / Probability & Revenue Growth / Identified Growth Opportunities / Market Segmentation & Product Launch Areas of Expertise:• Strategic Planning & Implementation• Brand Management & Awareness• Event & Campaign Administration• Budgeting & Forecasting• Cost Reduction & Avoidance • Strategic Thinking & Leadership• Staff Training & Development• Relationship Building• Customer Satisfaction & Retention
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