Andy Whitehead
Commercial Director @Ecatering
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WORK HISTORY
Commercial Director @Ecatering
EDUCATION
Northumbria University
BA (Hons) Marketing Management
SKILLS
ABOUT ANDY WHITEHEAD
Dynamic and commercially astute Commercial Director with over 20 years’ experience driving profitable growth across the UK hospitality, drinks and now catering equipment sectors.Currently Commercial Director at eCatering, part of the RGD Group, with full responsibility for revenue growth, margin performance, key account strategy and overall commercial direction. Leading the evolution of the business from a transactional supplier to a strategic partner, focused on protecting customer uptime, improving operational efficiency and delivering measurable financial value for multi-site operators and national groups.Also tasked with scaling our Key Account division from £1m to £5m+ over the next three years, building a unified commercial structure that integrates field sales, key accounts, marketing and digital under a single growth strategy. Focused on increasing basket spend whilst attracting and supporting larger group customersProven track record of building and leading high-performing teams, forging strategic partnerships with national accounts and pub groups, and delivering consistent double-digit growth through data-led strategy, joint business planning and disciplined execution.
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