Andreza Sousa Siqueira
Digital Marketing Specialist @Telus Spark Science Centre
Signup · Get unlimited contacts
WORK HISTORY
Digital Marketing Specialist @Telus Spark Science Centre
Calgary, AB, CA
Analyze user behavior and key conversion paths across digital channels to support acquisition and engagement efforts.• Manage performance measurement and reporting using GA4 and Google Ads, translating data into actionable insights to support decision-making.• Support SEO, UX, and content structure improvements to increase qualified traffic and engagement across ticket sales, memberships, and facility rentals.• Use insights from tools such as Microsoft Clarity (session recordings, heatmaps, funnel analysis) to identify optimization opportunities.• Create, update, and optimize web pages within Prismic CMS, supporting digital campaigns, content updates, and user experience improvements.• Collaborate with Advancement, Programming, and Sponsorship teams to help ensure consistency across digital, social, and onsite channels.• Contribute to strategic digital initiatives and seasonal campaigns by supporting aligned execution and reporting.• Support WordPress content updates for Calgary Attractions, ensuring alignment across partner and tourism channels.
EDUCATION
Universidade Metodista de São Paulo
Bachelor's Degree in Communication
IMC Krems University of Applied Sciences
Master of Business Administration - MBA, International Business
Université Savoie Mont Blanc
Bachelor's Degree, International Business/Trade/Commerce
Richland High School
Senior Year, Colegial
SKILLS
ABOUT ANDREZA SOUSA SIQUEIRA
Marketing and Communication professional with experience in multinational companies, fluent in French, English, and Portuguese. I specialize in brand creation and communication, particularly within B2B and retail environments. My skill set includes brand strategies, campaign management, and market analysis. Additionally, I handle the planning and execution of events, adding another dimension to my profile. I am passionate about crafting compelling stories that resonate with the target audience and drive business growth. Committed to delivering exceptional results through innovation and creative excellence.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.