Andrey Zhigalov

Marketing Manager @Brightscope

Vienna, AT

Developed and executed data-driven marketing strategies for DOOH (Digital Out-of-Home) measurement and optimization solutions- Managed branding, market positioning, and product messaging to enhance visibility and credibility in the AdTech industry- Led multi-channel campaigns across LinkedIn, Medium, ProductHunt, and industry-specific platforms to generate leads and engage key decision-makers- Oversaw content marketing, including whitepapers, case studies, and thought leadership articles, to establish Brightscope as a market leader- Optimized SEO and PPC campaigns to drive organic and paid traffic to Brightscope’s platforms- Developed partnerships with top agencies and brands, showcasing Brightscope’s unique AI-powered measurement and optimization capabilities- Managed performance analytics, reporting, and continuous iteration to maximize ROI on marketing efforts- Represented Brightscope at industry events, webinars, and panel discussions, positioning the company as an innovator in DOOH advertising.