Andrew Vance
Chief Commercial Officer @Wattle
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WORK HISTORY
Chief Commercial Officer @Wattle
Bristol, GB
Your Membership Technology Partner.Wattle partners with membership organisations to deliver successful digital transformation through the deployment of MemEx – our Membership Experience Platform. Built on future-proof Microsoft technology, MemEx integrates CRM, Website, and Member Portal solutions into a single platform.MemEx is the technology powering membership and delivers all the capabilities modern membership organisations need to operate efficiently, make better business decisions, and maximise member value.Wattle clients span a range of sectors including trade associations and professional bodies, royal and chartered institutes, and charities and not for profits.Responsible for developing and implementing commercial strategies to accelerate growth, identifying new market opportunities, and directing marketing operations.
EDUCATION
Spalding Grammar School
A-Levels, Business Studies, Geography & Art
Bristol Business College
Professional Certificate, Social Media & Digital Marketing
University of the West of England
Bsc (Hons), Geography & Environmental Management
SKILLS
ABOUT ANDREW VANCE
Chief Commercial Officer at Wattle. Responsible for developing and implementing our commercial strategies, with a focus on digital transformation for membership organisations. With over 25 years of experience in marketing, sales, and account management, I drive business growth and sector engagement.I’m also a spokesperson for Wattle in the membership and association sector, regularly commenting on partnerships and best practice initiatives, like our collaboration with the MemberWise Network. I get actively involved in sector events, conferences, and thought leadership activities, reinforcing our commitment to empowering membership organisations through technology and digital solutions.With primary responsibility for developing and implementing commercial strategies to accelerate the company\'s growth, my main duties include- Identifying new market opportunities for Wattle’s digital transformation solutions, particularly within the membership sector- Directing the company’s marketing initiatives to enhance brand visibility and engagement- Overseeing business development activities to drive new client acquisition and deepen existing relationships- Collaborating with membership organisations to deploy integrated website, CMS, and CRM solutions that increase membership acquisition, engagement, and value.
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