Andrew Goheen
Marketing Intern @Depatie Fluid Power Co.
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WORK HISTORY
Marketing Intern @Depatie Fluid Power Co.
Portage, MI, US
Led digital awareness campaign across 8+ branch locations, enhancing local SEO and launching 11K+ product listings, driving a 225.3% lift in CTR and major gains in location-based search performance- Launched Depatie’s first structured social and review campaigns, establishing a repeatable framework for customer engagement and reputation growth- Pioneered AI integration into business operations by deploying the OpenAI API, automating classification, enrichment, and reporting of customer records- Scaled automation beyond Power Automate to build real-time data pipelines into NetSuite and Power BI, streamlining sales reporting and leadership insights- Authored Depatie’s marketing performance reviews for executives, consolidating SEO, eCommerce, and social analytics into actionable growth strategies- Partnered with cross-functional teams (sales, ops, and external developers) to align marketing initiatives with business development and revenue goals.
EDUCATION
Western Michigan University - Haworth College of Business
Bachelor of Business Administration - BBA, Digital Marketing & Ecommerce
Sanilac ISD - Career Center
Graphic Communications
Western Michigan University
Bachelors of Business Administration, Marketing
ABOUT ANDREW GOHEEN
Hi, I\'m Andy - I specialize in building experiences that are clear, useful, and…
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