Andrew Novak
Marketing & Business Development Manager @Steele Racing Products
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WORK HISTORY
Marketing & Business Development Manager @Steele Racing Products
Tucson, AZ, US
Led go-to-market strategy and digital transformation for a national performance automotive brand, driving B2B and B2C growth across racing and enthusiast markets.• Translated complex engineering and technical product information into clear, customer-ready sales tools, product guides, and marketing materials for dealers, builders, and end users.• Analyzed competitors, pricing structures, and market trends to refine positioning, messaging, and product launch strategy.• Drove inbound demand and brand visibility through performance-focused content, SEO, analytics, and multi-channel digital campaigns.• Supported sales enablement and partner outreach by aligning messaging, product education, and market insights with buyer behavior and sales objectives.
EDUCATION
Hogan School of Real Estate
Real Estate License, Real Estate
University of Arizona
Bachelor of Science - BS, Cell/Cellular and Molecular Biology
ABOUT ANDREW NOVAK
I’ve spent the past several years leading digital strategy, business development, and operational improvements across both high-performance automotive and healthcare environments. My work centers on building systems, improving processes, and creating clear pathways for growth.At Steele Racing Products, I managed our digital ecosystem end to end—Shopify optimization, UX improvements, product architecture, SEO, content strategy, and paid advertising. I also partnered directly with leadership on business development, product positioning, and entering new markets. Our products have been used across NASCAR, off-road, and performance automotive builders, giving me experience supporting technical products in demanding industries.Beyond digital operations, I’ve developed strength in CRM optimization, lead management, outreach, and client engagement—improving workflows that support sales, retention, and internal visibility. I enjoy taking complex or messy processes and turning them into systems that teams can scale.I’m drawn to roles where I can contribute to growth, strengthen relationships, and improve the operations that support sales performance. If you’re looking to connect about sales, business development, or operations-focused opportunities, I’m always open to a conversation.
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