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Andrew Groom

Sr Director of Digital Marketing and Ecommerce @The Wine Group

Atlanta, GA, US
EMAILS
a••••••••@thewinegroup.com
MOBILE NUMBERS
+14•••••••56

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WORK HISTORY

Dec 2022 — Present

Sr Director of Digital Marketing and Ecommerce @The Wine Group

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Atlanta, GA, US

EDUCATION

2006 — 2010

Kennesaw State University

Bachelor of Science, Communication - Public Relations Concentration

SKILLS

Web Content ManagementDigital StrategyMarketingBloggingWeb ContentContent ManagementSocial NetworkingBrand AwarenessSocial Media MeasurementSocial Media MarketingTwitterSearch Engine Marketing (Sem)Brand ManagementContent StrategyMarketing StrategySearch Engine Optimization (SEO)BrandingCorporate CommunicationsDigital MediaDigital MarketingAdvertisingStrategic CommunicationsSocial MediaOnline MarketingBranding & IdentityCorporate BloggingGoogle AnalyticsFacebookRadioOnline AdvertisingMarketing ManagementPublic RelationsMedia RelationsWordpressSocial Media MonitoringMessage DevelopmentWeb AnalyticsOnline WritingIntegrated MarketingNew Media

ABOUT ANDREW GROOM

I develop marketing strategies and plans for brands while working on a broad spectrum of marketing initiatives in the alcohol beverage space.In my role with The Wine Group, I am focused on the omnichannel strategy for our portfolio of alcohol beverage brands.I have always been interested in brand marketing strategy, digital marketing and ecommerce. I thrive off of the ever-changing trends and this flow of innovation is what keeps me focused.I am a right-brained thinker that believes in the marriage of art and data to validate strategic and creative decisions.In my free time I enjoy cooking, music and spending time with my family.

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