Gregg Gorham

WORK HISTORY

EDUCATION

ABOUT GREGG GORHAM

A management professional with expertise in winery hospitality, retail, and event operations. A proven track record of creation, development and execution of new winery programs. Proficient at building lasting sustainable relationships with key individuals in the wine and food industries. Representative Accomplishments •Managed one of the largest and most successful winery hospitality facilities in CA that produced a net profit of $700k+ •Operated a $1.4M – $1.7M hospitality/TR budget that resulted in a year after year revenue stream of $2.0M – $2.5M •Increased monthly wine club releases to 13 per year with the addition of a “holiday” shipment to strengthen club sales •Provided a key leadership role in the planning and development of the Mirassou family’s new wine brand, La Rochelle •Developed a comprehensive interviewing process and quality testing program for new chefs and offsite caterers •Negotiated, developed and opened one of the first tasting rooms in a large South Bay mall to roll out a new brand •Invented and designed the Barrel One label and a new wine club which sold out of memberships in just 6 months •Constructed and implemented a lucrative new wine club, “VIP Club” Very Impressive Pinots, increasing WC base 26% •Collaborated in the developing, designing and marketing of the Los Gatos-Saratoga Wine Trail campaign •Produced a unique restaurant “free corkage” program for wine club members with partnering established restaurants Specialties: Customer Retention Unique Event Development Food and Wine Programs Wine Club Growth