Andrew Gertz
Senior Manager, Web and Digital Marketing @Thales Cybersecurity Products
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WORK HISTORY
Senior Manager, Web and Digital Marketing @Thales Cybersecurity Products
MD, US
As the Sr. Manager, Web & Digital Marketing, I am responsible for the planning, execution and overall effectiveness of the Thales CPL integrated strategy for web and digital marketing, including websites, paid search, paid social media and online display advertising. I\'m proud to lead a cross functional team that owns and manages our web experience, analytics and global paid digital activities. MANAGEMENT & STRATEGY- Lead a digital marketing team to produce and maintain webpages and landing pages with a focus on quality, conversion, usability, and SEO- Balance strategic priorities with internal requests, and eliminate barriers to deliver timely updates to the sites- Drive integrated web and digital strategies, manage A/B testing with the development team to launch new assets, pages, or designs, and identify new web technologies to improve conversion- Oversee global paid media strategy and ensure integrated approach with website strategy- Be an important contributor to how Thales Cloud Protection & Licensing drives revenue and projects a strong brand presence globally- Attract, develop, and retain digital and web talent in order to meet business objectives.USER EXPERIENCE- Deliver a clean global digital experience that showcases the best of the Thales brand, mission, and products/services- Participate in design research to provide guidance to our UX/UI and designers- Manage and improve quality of international sites and translation requirements- Build the foundation for and leverage data to create a more personalized experience for our customers.ANALYTICS- Capture key performance data, conversions at every level to drive informed decisions that support pipeline objectives- Partner with leadership to make improvements to the digital journey, inclusive of digital sales opportunities- Make recommendations to optimize site functionality and paid digital activities that ultimately drive customer engagement and conversion.
EDUCATION
York College of Pennsylvania
Bachelor of Arts (B.A.), Professional, Technical, Business, and Scientific Writing
SKILLS
ABOUT ANDREW GERTZ
I am an innovative digital marketer focusing on search engine optimization, paid media, content marketing for B2B websites, technical web development, social media, and online brand management. I am passionate about bringing skills related to these different focus areas together to create positive user experiences and to contribute to a brand\'s strong web presence. I\'m also ROI-focused, consistently delivering increases in web traffic and sales opportunities with my project contributions.In my current role at Thales, I strive to connect companies with information online to help them protect and grow their business in the cloud. I focus on traditional B2B inbound strategies to connect potential clients with our company as well as tactics that directly impact how successfully we engage with our end users. As a result, when I\'m not updating websites and exploring new digital marketing opportunities, I\'m often learning and sharing information about cyber security trends.
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