Shawn Haley

Digital Marketing Manager @Thales

Boston, MA, US

Develop and implement Thales CPL’s global SEO strategy to drive growth in organic traffic and conversion.Lead the internal SEO & Web team and manage supporting agencies or contractors to complete website projectsAlign KPIs and create shared SEO goals with other marketing teams, in order to measure and report on the business impact of global SEO programs effectively.Be an expert in technical SEO in terms of global site architecture, crawlability and index ability.Collaborate with global internal teams to build and optimize web content across all global and regional websites. Build team alignment to drive the SEO program on content creation and optimization, regular keyword refresh, link building, and any other SEO initiatives.Ensure our web properties are adhering to SEO and UX best practices as well as accessibility and data privacy requirements.Monitor web traffic, funnel conversion, page performance metrics and ROI to deliver improved performance.Directly manage our web analytics and be responsible for gathering digital data and summarizing trends.Leverage SEO software such as SEMrush, Google Search Console, Conductor Searchlight, and Deep Crawl in order to manage our site’s performance and SEO.Generate reports and dashboards from tools like Google Analytics and Salesforce to provide visibility into growth and progress; suggest changes where warranted and best path forward.Design and execute A/B testing, user experience research, and website personalization to improve the experience of website visitors and increase conversions.

Elizabethtown College

Bachelors, Marketing