Cole Strasburg
Marketing Solutions Architect @Nordic Global
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WORK HISTORY
Marketing Solutions Architect @Nordic Global
Indianapolis, IN, US
Maintain operations and data flows for digital outreach channels, ensuring the execution and delivery of outreach campaigns and appointment reminders to patients via SMS, email, and dialer systems- Lead patient outreach data integration initiatives, connecting the Salesforce Marketing Cloud (SFMC) platform with external systems to support seamless data flow and reliable performance tracking- Drive strategy and execution of automation solutions and journeys that power multi-channel campaign- Oversee technical management of the SFMC ecosystem, including product updates, performance optimization, and adherence to data privacy and compliance standards- Serve as the SFMC product expert for internal teams, consulting on system architecture impacting patient data, partnering with stakeholders to troubleshoot, manage updates, and optimize platform functionality- Provide leadership in knowledge transfer, training, and cross-functional support for internal teams and ambulatory practice staff, resolving service tickets and delivery issues for patient outreach campaigns
EDUCATION
Vrije University
Environmental Economics, Development Economics, and International Strategy
Kansas State University
Bachelor of Science in Agribusiness
SKILLS
ABOUT COLE STRASBURG
A marketing professional specializing in digital marketing technology with experience in…
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