Andrew Mattson
Vice President of Marketing and Communications @Omaha Children\'s Museum
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WORK HISTORY
Vice President of Marketing and Communications @Omaha Children\'s Museum
Omaha, NE, US
Oversaw high-performing marketing, sales, and membership departments responsible for generating over 60% of annual revenue, while cultivating a culture of growth, innovation, and accountability.• Led fundraising, securing sponsors/major donors; partnered to execute largest annual event during CEO transition.• Directed diverse team in strategic planning/execution for $120M capital campaign.• Set organizational records: 250% increase in weekend event sales; nearly $200K above goal in membership revenue.• Directed cross-functional rebranding (RFPs to agency selection); oversaw final brand assets, bolstering brand equity.• Architected and led end-to-end go-to-market strategies for multiple museum initiatives each year—driving brand positioning, integrated campaign execution, and performance optimization.• Developed/led high-performing creative, marketing, sales team, fostering growth culture.• Optimized operations via streamlined systems, new SOPs, integrated marketing tech stack; boosted communication, efficiency, transparency.• Developed digital-first marketing strategy: improved tracking, reduced ad-spend, nimble data-driven campaigns.• Led website redevelopment: improved functionality, reduced costs, increased traffic by 40%.• Implemented new POS system: decreased check-in time and streamlined processes by 55%• Defined customer/donor journeys, automating touch points for consistent, on-brand engagement.• Built strong board relationships via communication, strategic reports, collaboration on fundraising.• Led PR strategy: authored press releases, gave on-air interviews, managed crisis communications.• Co-led a year-long CEO transition: ensured operational continuity, drove fundraising, executed key events.• Oversaw budgets/strategic forecasting to ensure financial stability/optimal resource allocation.• Led strategic corporate partnerships: managed high-impact co-branded ventures/co-marketing, expanding reach/brand visibility.
EDUCATION
Creighton University
BA, English
Chapman University
Masters of Fine Arts, Film/Cinema/Video Studies
SKILLS
ABOUT ANDREW MATTSON
I am a goal-oriented professional with a long record of success. My career has taken me through every facet of the broadcast industry and into the digital realm. I am quick to adapt and an early adopter of new technology. I am a team player with a collaborative approach, but am just as comfortable in a leadership role, having supervised and mentored colleagues throughout my career.
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