Andrew Mani

Marketing Specialist @NorthEast Electrical

Extract and organize customer data, construct status spreadsheets and ROI reports for promotions, as well as internal incentive and customer loyalty programs•Collect and organize product information working with key vendors and purchasing department•Organize and prepare proposals and presentations using marketing resource materials such as brochures, data, slides, photographs and reports•Maintain company’s promotional items program•Travel to Regional Branch locations in MA, RI & CT to ensure Merchandising consistency support Company merchandising standards and programs. Coordinate with branches on an ongoing basis to support merchandising activities•Coordinate with vendors to identify high volume and “impulse” purchase SKUs for each market area and develop appropriate merchandising strategies•Coordinate and distribute information to branches on new product launches and assist in developing programs to help build sales and awareness of these new products both traditional and digital •Responsible for identifying, analyzing and assessing key merchandising performance trends; communicate conclusions, findings and recommended actions to optimize value•Assist in development and design layout of counter merchandising areas•Coordinate and implement a wide array of marketing communication projects with responsibilities that include design/production of marketing and sales materials, advertising and promotions, direct mail, social media, email, public relations and brand awareness, special events management, trade show and training/seminar coordination•Perform other related duties as required or directed by manager