Andrew Howat

WORK HISTORY

SKILLS

ABOUT ANDREW HOWAT

With over a decade of experience in fast-paced B2B environments, I specialize in sales compensation, commercial strategy, and marketing effectiveness, helping organizations maximize sales efficiency and revenue growth. My passion lies in leveraging data-driven insights to streamline processes, optimize performance, and support executive decision-making.Currently, I serve as a Sales Compensation Manager at Adobe, where I played a pivotal role in establishing the EMEA Sales Compensation team, providing business partner support to sales representatives across Europe, the Middle East, and Sub-Saharan Africa. I thrive on solving complex compensation challenges, improving operational efficiencies, and driving the evolution of incentive structures that support ambitious business growth.Previously, I held strategic roles at Virgin Media O2 Business, where I led transformative initiatives in marketing effectiveness, customer segmentation, and sales operations. From implementing AI-powered customer data platforms to designing compensation schemes that aligned incentives with profitability, I have consistently delivered impactful solutions that drive measurable business outcomes.A strong communicator and problem solver, I excel at bridging the gap between data and strategy, ensuring that insights translate into actionable, high-value decisions. I take pride in building strong stakeholder relationships and fostering collaboration across teams to drive meaningful change. Key Skills: Sales Compensation | Sales & Marketing Analytics | Business Partnering | CRM & Salesforce Optimization | Data Visualization | Performance Strategy | Stakeholder EngagementLet\'s connect to exchange ideas and explore opportunities to drive sales excellence through data and strategy.