Andrew Dempsey
Uk Md @DanAds
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WORK HISTORY
Uk Md @DanAds
Guildford, GB
DanAds is the leading global supplier of automated Self-Service advertising platforms for Publishers. Heading up agency sales initiatives for our clients Mail Metro Media, Fandom, NarCity, REACH and many more.We provide Publishers and branded platform owners with their own white label self service option, enabling them to cost-efficiently serve advertisers and optimize their Ad operations and sales, without losing control of their data.For more info visit
EDUCATION
Southbank Poly
Batchelor of Science, Sociology
SKILLS
ABOUT ANDREW DEMPSEY
Over 30 years in the media industry, spanning: advertising agencies media planning; UK & Int. publishing; digital platforms; app development; TV entertainment formats. Experience across top brands from retail to print media. Most common role has been working alongside senior management in developing innovative strategies that look to extend established brands to new consumer markets both online and traditional. Core competence in strategy creation and importantly, implementation. Seeing the best brand proposition, developing a strategy to achieve it and successfully managing the process. Selection of current and previous clients: BBC Worldwide 2entertain Ltd Shine TV Danir AB DanAds AB Carbon Media Bally Shoes UK Media & Publishers: Haymarket Publishing; Redwood Publishing; Classic FM; EMAP; IPC etc. Nordic Publishers: Schibsted; Bonniers; Sanomat Group Swiss Publishers: Ringier. German Publishers: Vogel Verlag. Brand experience: BBC DVD brands from Red Dwarf to Top Gear. BBC magazine brands from Top Gear magazine to BBC Good Homes magazine. Other broadcast brands from Masterchef to Biggest Loser. Other media brands from Classic FM to Viacom. Advertising brands from Levis to Audi. International Media Brands (specifically leading Nordic daily newspapers). Specialties: Consumer communication strategies. Brand extension strategies. Developing brand propositions. Creating and implementing communication/marketing initiatives. Marketing and Sales strategies.
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