Andrew Cassidy
Marketing Director @Openwave Messaging
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WORK HISTORY
Marketing Director @Openwave Messaging
As Marketing Director at Openwave, leading global marketing strategy for a white-label email and messaging platform serving Communication Service Providers worldwide. Responsible for brand, demand generation, digital, and field marketing—working closely with product, sales, and executive leadership to position messaging, security, cloud, and AI technologies clearly and effectively.Key responsibilities & achievements:Led a full refresh of Openwave’s website, improving positioning, messaging, and UX to align with the company’s cloud, AI, and NoOps strategy. Drove sustained growth in website traffic, engagement, and inbound interest through SEO, content optimization, and performance analysis.Spearheaded CRM selection, implementation, and rollout, introducing marketing automation, lead scoring, and campaign reporting. Built scalable workflows that improved lead visibility, attribution, and alignment between marketing and sales.Designed and executed multi-channel demand generation and outreach campaigns across email, LinkedIn, paid media, and account-based marketing to support pipeline growth in Tier 1 and Tier 2 service provider accounts.Planned and managed digital advertising programs to increase brand awareness and generate qualified leads in highly targeted telecom and messaging markets.Led Openwave’s event and field marketing strategy, including major global telecom conferences and regional CSP events—overseeing messaging, collateral, demos, and executive meeting programs to maximize sales impact and ROI.Owned brand positioning and tone of voice, ensuring consistency across website, campaigns, sales materials, PR, and partner communications while modernizing the brand for an AI-driven future.Developed thought leadership and content programs focused on email security, cloud migration, NoOps, and AI in messaging.I specialize in turning complex platforms into clear market narratives that drive growth, engagement, and measurable business results.
EDUCATION
University of Stirling
Master of Business Administration - MBA, Sustainability Impact
The University of Edinburgh
Master's degree, Psychology
University of Stirling
Bachelor's degree, Marketing
ABOUT ANDREW CASSIDY
Hi, I\'m Andrew. Marketing Director, Automation & SEO Specialist with experience in Tech, Healthcare, and Non-Profit. My professional goal is to champion human-centered marketing, which entails prioritizing and resourcing engagement, people, brands, human-focused brand content, and value-driven brand strategies within your organization. Achievements:Achieved a 200% increase in pay-per-click advert performance by developing a strong content strategy, leading to a 30% growth in sales within six months.Increased organic site traffic by 109% by developing and executing digital marketing content strategies.Boosted clients\' brand recognition by 17% by developing new ideas and content marketing strategies.Core Skills:Start-up Development | Marketing Strategy | Competitor Analysis| Workshop Facilitation | Lead generation | Content Marketing Tech Stack:Notion | Asana | Miro | Semrush | La Growth Machine | Figma | ActiveCampaign | Databox | StoryChief | Hubspot | Bannerflow | Buffer | Hotjar | Dynamic Yield | MadKudu
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