Andrew Cassar
Product Marketing Lead @Red Pepper Digital
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WORK HISTORY
Product Marketing Lead @Red Pepper Digital
Toronto, ON, CA
EDUCATION
Ryerson University
Bachelor of Commerce (B.Com.), Marketing Management, Minor in Entrepreneurship and Innovation
SKILLS
ABOUT ANDREW CASSAR
Product Marketing Leader with 10+ years of experience in growth, digital advertising, and go-to-market execution across SaaS and retail tech. Proven success in driving adoption, enabling sales teams, and shaping product direction through performance data and customer insight.What you can count on• Product Positioning & GTM – Crafting clear value props, segmenting audiences, and enabling sales teams so your product lands with the right buyers.• Growth Experiments – Designing test-and-learn roadmaps that validate features, pricing, and channels before you double down.• Performance Marketing – Executing paid search, social, and programmatic campaigns that hit ROI targets while feeding data back into product decisions.• MarTech Integration – Aligning CDPs, CRMs, and analytics stacks to give you a single view of the customer and cleaner attribution.• Insight-Driven Storytelling – Translating complex data into simple narratives your exec team and customers act on.Always open to connecting with product leaders and growth-minded teams solving meaningful problems.
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