Andrew Baldwin
Vice President of Global Sales @Earth Rated
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WORK HISTORY
Vice President of Global Sales @Earth Rated
Earth Rated is a Canadian company on a mission to keep the world wagging. We take pride in creating high-quality, innovative products designed to help make cleaning up after your pet less of a chore.
EDUCATION
Indiana University Bloomington
Bachelor's degree, Business
Indiana University Bloomington
Bachelor of Science (BS), Business/Commerce, General
ABOUT ANDREW BALDWIN
SENIOR SALES & STRATEGY EXECUTIVE I am an experienced CPG sales leader with demonstrated success in building and growing brands across channels and categories. Throughout my career, I have achieved success in businesses ranging from startups to industry-leading brands in health, beauty, wellness, pet, lawn, and garden. I joined Blue Buffalo during its startup phase, and played a key role in building the brand across key accounts. I implemented best practices for the company’s initial IPO in 2015 and was retained with General Mills after it acquired Blue Buffalo in 2018. My most recent success can be seen with Veyl Ventures, where I held an executive-level role, reporting directly to the Co-Founder and CEO. At Veyl, I drove the retail strategy for new health and wellness brands in natural and conventional channels. I add value in my ability to leverage my knowledge and success in building CPG brands to guide decision-making at the highest SELECTED CAREER HIGHLIGHTS: Built and led high-performing sales teams ranging from small, lean sales operations to teams of full-time and part-time sales representatives. Implemented best practices to boost efficiency and optimize sales, including leading a complete sales organizational restructure for Blue Buffalo. Established the business as a top-tier sales organization and Vendor of the Year. Advised the CEO of Veyl on viable brands and strategies to sell profitable DTC brands to retail partners, generating tens of millions in retail revenue in just 3 years. Recent brands included Dr. Kellyann, L’evate You, BetterWild, and KEY AREAS OF FOCUS Sales Strategy Development & Execution Retailer Relationship Management Building Brands & Growth-Stage Brand Management Restructuring the Sales Organization Merger & Acquisition Strategy IPO Strategy & Investor Relations C-Suite Decision-Making I’m always open to expanding my network and connecting with other top professionals. Please add me as a connection and contact me at: EMAIL: b••••••••@gmail.com
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