Andrew Laudicina
Creative Director @Koda Dog Training & Gear By Pup-Cessories Crafts
Signup · Get unlimited contacts
WORK HISTORY
Creative Director @Koda Dog Training & Gear By Pup-Cessories Crafts
Winston-Salem, NC, US
Pup-Cessories Crafts LLC is a consumer goods company specializing in gear solutions for service/working dogs and pets within the disabled and pet community. The company is evolving into Koda the Corso Dog Training & Gear by PC, transforming from a retail product sales company to an entity offering 100% online dog training in addition to its current product line.In this role, I spearheaded the creation of Pup-Cessories Crafts\' iconic new brand identity. I developed a digital-first brand identity that led to a 584% increase in sales within the first year, with continued global growth. I developed targeted digital media content that resulted in exponential growth across social media platforms, including increasing Instagram followers from 366 to over 12K within two years, boosting Meta (Facebook) engagement by 320% in the first year, and generating over TikTok followers within four months. I also developed and launched the company\'s E-Commerce platform in 2022.
EDUCATION
Full Sail University
Master of Fine Arts - MFA, Media Design
Suffolk County Community College
Associate of Arts - AA, Graphic Design
State University of New York at Old Westbury
Coursework in Media Communications, Media & Communications
DeVry University
BA, Technical Management (Marketing Focus)
ABOUT ANDREW LAUDICINA
Design is not just what it looks like and feels like. Design is how it works.” - Steve JobsAs a Creative Director with over two decades of experience, I\'ve dedicated my career to breathing life into brands and revolutionizing their digital presence. My journey has constantly evolved, mirroring the ever-changing landscape of media and consumer behavior. From reimagining iconic household names to nurturing start-ups into global phenomena, I\'ve honed my ability to see beyond the surface and create experiences that resonate deeply with audiences.My expertise lies in developing comprehensive brand identities that seamlessly translate across all platforms - from traditional print to cutting-edge digital media. I\'ve had the privilege of leading cross-functional teams crafting strategies that capture attention and drive measurable growth. Whether increasing social media engagement by 320% or boosting sales by 584%, I\'ve consistently delivered results that speak volumes. My approach combines creative vision with data-driven insights, ensuring that every design decision serves a greater purpose in the brand\'s narrative. I\'m particularly passionate about mentoring junior designers and fostering an environment where creativity thrives alongside strategic thinking. As the digital landscape continues to evolve, I remain committed to pushing boundaries, embracing new technologies, and finding innovative ways to connect brands with their audiences. My goal is always to create visually stunning work and meaningful experiences that drive business success and leave a lasting impact.Areas of Expertise: Brand Identity Digital Marketing E-Commerce Social Media Content Creation Product Development Cross-Platform Media Brand Licensing Creative Strategy Team Leadership Visual Design Package Design Marketing Communications Brand Positioning Consumer Goods Project Management Typography Photography Digital Platforms Workflow Optimization
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.