Andressa Bordon
Co-founder i Strategic Business & Sales Development @Turney Academy
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WORK HISTORY
Co-founder i Strategic Business & Sales Development @Turney Academy
At Turney, I co-founded and led strategic business development initiatives for a prominent Brazilian company specializing in E-learning Education within the digital marketing sector. We focused on empowering businesses to navigate and excel in digital marketing landscapes through comprehensive training and educational programs. Our approach emphasized market analysis, competitor insights, and organic sales development, achieving significant revenue growth and market expansion year over year.• Business Strategy & Growth: Led the development and implementation of comprehensive business strategies, driving the company to achieve positive revenue from the first year with a consistent annual growth.• Market Analysis: Conducted in-depth market research and analysis, identifying key trends, competitive landscape, and sales opportunities to position the company ahead in a dynamic market.• Sales Leadership: Managed and trained the sales team, developing effective sales processes and hunting strategies that resulted in substantial revenue growth and market penetration.• Marketing & Product Promotion: Oversaw marketing initiatives and product promotion, establishing a robust online presence through strategic social media campaigns and expert-driven content.• Event Presentation and Sales Pitch: Played a pivotal role in product launch events, presenting and demonstrating product capabilities to a diverse audience, enhancing brand recognition and customer engagement.• Project coordination: Through cross-functional and remote teams, I developed skills in indirect and direct leadership with teams in different categories, applying project management tools to enhance the effectiveness of communication and engagement.My expertise lies in bridging the gap between innovative digital marketing solutions and strategic sales growth, ensuring that every business development initiative is aligned with market needs and revenue objectives.
EDUCATION
Universidade do Estado de Santa Catarina
Bachelor, Industrial Engineering
Insper Instituto de Ensino e Pesquisa
Strategic Marketing
Universidade Federal do Paraná
Master of Business Administration (M.B.A.), Inteligência de Negócios
ABOUT ANDRESSA BORDON
Business Developer and Marketing Strategist experienced in B2B and B2C markets in three…
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