André Serra

Production Director @Designhouse

London, GB

Design brand assets, marketing materials for both digital and print media, and brand guidelines for clients across diverse industries.Define the technical elements of brands such as grids, type hierarchy, colour usage and visual styles.Mentor the design team by streamlining workflows through automation, templating, and process improvements.Manage projects on Jira from scoping through completion, ensuring timely delivery and quality control.Leverage AI tools to automate repetitive tasks, create custom scripts for InDesign and Illustrator, and generate unique imagery by combining multiple AI technologies.Advise on print production, recommending paper stocks, printing and finishing techniques, and vendors to enhance print material quality.Develop innovative, AI-based design solutions that replace traditional templates with customised, brand-aligned products tailored to client needs.Retouch and enhance images to meet brand standards and visual consistency.