Andres R.

Senior Director, Business Strategy & Operations @Petfinity

Calgary, AB, CA
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Feb 2025 — Present

Senior Director, Business Strategy & Operations @Petfinity

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Calgary, AB, CA

Develop and execute long term strategic plans to position Petfinity as an industry leader and community destination.• Identify and assess new market opportunities, strategic partnerships, and revenue growth opportunities.• Utilize industry trends, insights, and market analysis to shape business development strategies.• Develop and manage advertising campaigns and initiatives to achieve critical success factors.• Collaborate with Senior Directors and Managers to create company wide objectives and action plans.

EDUCATION

1995 — 1999

McMaster University

Bachelor of Commerce

1992 — 1994

George Brown College

Diploma

2017 — 2017

Wine & Spirit Education Trust

WSET 2 Award in Wine and Spirits

SKILLS

MarketingAdvertisingDigital MarketingGroceryStrategyShopper MarketingSales OperationsBrand EquityAnalyticsConsumer ProductsTrade MarketingCreative DirectionBrand ManagementAlcoholic BeveragesMarket PlanningManagementMarketing ManagementMarketing StrategyCustomer MarketingProduct InnovationCustomer InsightCompetitive AnalysisMarketing ResearchIntegrated MarketingBrand ArchitectureFmcgNielsen

ABOUT ANDRES R.

Passionate, entrepreneurial and results driven leader, achieves business objectives by developing insights based portfolio strategies and creating consumer centric solutions that add value and deliver long term, sustainable growth and profitability. A strong believer in leading by example and collaboration, instills a sense of pride and ownership across multi-functional teams by engaging and including stakeholder priorities in the development and flawless execution of business strategies. A trusted people leader and relationship builder, values mentorship, empowerment and active listening. Believes in the power of trust and teams to create a lasting impact, cultivating personal and professional development to create high performance teams that consistently deliver objectives and celebrate their successes. Areas of expertise include-Marketing Strategy -Integrated Commercial Planning -Sales Planning Integration -Brand Management -Innovation & Renovation -P&L/Revenue Management -Advertising and Media Planning -Coaching and Mentorship -Change Management Bilingual: English and Spanish.

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Andres R. — Senior Director, Business Strategy & Operations at Petfinity in Calgary, AB, CA | Unifers