Andreina Gomez
Growth Marketing Lead @Potential Project
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WORK HISTORY
Growth Marketing Lead @Potential Project
Lead the strategy and execution of integrated B2B growth marketing initiatives across digital channels—driving brand visibility, lead generation, and revenue for a global professional services firm serving Fortune 100 clients. Ensure all marketing efforts support the company’s mission to foster purpose-driven leadership. • Own website management and optimization, content strategies, and analytics-driven improvements to maximize visitor engagement, resulting in a 23% increase in website users.• Lead database management and lead generation initiatives, including email marketing and automation, driving 13% growth over the last two years through organic activity.• Deliver virtual events and thought leadership initiatives, including webinars with 8,500+ registrants over two years, and develop sales enablement content to engage senior audiences and position the brand as a trusted authority. • Support the launch of two leadership books in partnership with Harvard Business Review, amplifying brand reach and thought leadership presence through strategic product marketing
EDUCATION
Universidad Metropolitana (VE)
Bachelor's Degree, Systems Engineering
IMF Smart Education
Master of Business Administration - MBA
London College of Communication, University of the Arts London
Digital Marketing Strategy Course, Marketing
ABOUT ANDREINA GOMEZ
I’m a global marketing leader with over 15 years of experience across SaaS, professional services, international education, travel tech, e-commerce, and biopharmaceuticals. My career has been built around driving sustainable business growth by turning market insights into actionable strategies.I combine analytical thinking with a strong human-centered approach, creating customer-centric marketing solutions that resonate in both local and global markets. This has included leading digital transformation initiatives, launching products in new markets, and building brand authority through campaigns, partnerships, and high-impact content.My work covers the UK, US, LATAM, and international markets, where I thrive in cross-functional environments, bringing together teams to drive real, measurable business growth. I’m passionate about shaping marketing that not only grows brands but also creates meaningful connections with customers.I’m always looking to build with people who care about clarity, purpose, and impact.
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