Andreia Repsold Norsa

Head of Marketing Operations @Pasqal

Toulouse, FR

Building the foundation of marketing operations across three pillars (MOR) successfully driving over 80 initiatives.1. Martech- Managed and optimized the entire in-house tech stack, including Salesforce, Marketing Cloud Account Engagement, Livestorm, Popl, Knak, Power BI, and more- Implemented new tools like Popl (digital business card scanning) to help sales engage in events and Knak for email builder efficiency- Supported the migration of a new website proposing a new environment and integration elements- Designed and implemented new processes to enhance efficiency and ensure the best usage of marketing technologies. Operations- Integrated all tech stack platforms to assure seamless synchronization and data flow- Mentor team members and trained cross-functional stakeholders on all marketing tools; creating processes and being the main point of contact for all marketing operations initiatives- Established the Marketing Operations Hub in Notion, centralizing and organizing all marketing operations initiatives- Launched the first nurture and lead scoring workflows helping sales prioritize leads and improve engagement resulting in 40% increase in audience interaction- Collaborated with cross-functional teams (Sales, Finance, Product, Legal) to drive alignment and efficiency on diverse projects.3. Reports and Analytics- Launched automated reporting processes that reduced time spent on manual data analysis by 30%, enabling quicker decision-making: Marketing Budget Report in Power BI, Marketing Dashboard for Quarterly Business Reviews (QBRs) and strategic planning- Improved database quality by 70% in just eight months through data cleansing, segmentation, and compliance initiatives.

Fundação Getúlio Vargas

MBA

Universidade Presbiteriana Mackenzie

Bachelors