Andrea Sands

Customer Development Advisor @Sentara Health

Charlottesville, VA, US

Serve on the Sentara Martha Jefferson Hospital (SMJH) leadership team, advising on marketing and consumer engagement strategies to support population-level growth, volume targets, and strategic market positioning.• Lead marketing strategy for Sentara in Charlottesville market, acting as the primary liaison between SMJH leadership and the corporate leadership team in Virginia Beach.• manage vendor relationships to ensure timely execution of campaigns, adherence to brand standards, and alignment with business goals.• Oversee marketing budget, making data-informed investment decisions based on campaign performance, ROI, and long-term brand strategy.• Develop campaign briefs and guide fiscally responsible marketing planning, prioritizing initiatives that deliver measurable patient acquisition, retention, and brand affinity.• Manage marketing-related regional community partnerships, sponsorships, and corporate social responsibility initiatives to enhance brand reputation and strengthen organizational presence in the local community.

William Woods University

Bachelor of Arts - BA, English literature, minor in physical science

University of Missouri-Columbia

Master of Arts - MA, Journalism: Strategic Communication and Public Relations