Andrea Rawas

Marketing & Business Development Manager @Edon Management

Calgary, AB, CA

Leads and implements the marketing strategy for the Asset Management division, consisting of over 1.88 million sq. ft. of real estate in Calgary and Fort McMurray• Develops and manages all marketing strategies and initiatives for the new sq. ft. mixed-used development in Canmore (The Gateway at Three Sisters), working closely with Leasing to fill available commercial/retail space and employee accommodations • Combines traditional and digital marketing tactics to maximize campaign effectiveness• Sets and oversees the corporate social media strategy• Liaises with senior leadership on various initiatives• A key driver in the adoption and implementation of marketing automation tools • Develops winning proposal strategies, key messages, and oversee execution of entire Request for Proposal (RFP) response. Ensures responses are complete, meet all requirements, and are submitted on time.• Maintains a proposal win ratio over 50%• Created and manages proposal management database• Where applicable, leverages AI tools (Chat GPT, Copilot) to maximize efficiency in drafting proposal responses• Plans and directs large external corporate events (annual stampede breakfasts that serve over tenants)• Supports development of direct report(s), including performance management, coaching and career growthKey Accomplishments• Led the bid process in Edon being awarded its first federal government contract• Expanded Edon\'s foothold in the education sector, gaining and retaining seven new contracts throughout Alberta• Spearheading Edon\'s adopting of marketing and proposal automation tools

McGill University

B.Comm, Marketing & Finance

Northwestern University - Kellogg School of Management

Accelerated Marketing Leadership Program, Marketing