Andrea de Peña

Music Pr Coordinator @Levi Strauss & Co.

MX

Fostered a global creative community originating from the Levi’s Haus of Strauss Mexico, while collaborating with other Levi\'s houses in Los Angeles, Tokyo, Johannesburg, and London to enhance the music DNA and drive brand growth- Establishing long-term relationships and first contact with celebrities, national and international artists, as well as emerging and consolidated such as Tame Impala, Jungle, Hermanos Gutierrez, Kokoroko, Gera MX, Grupo Firme, Foals, Jesse Baez, Polo y Pan, Lewis of Man, Larry June, The Alchemist, Guaynaa, among many others- Establish relationships with music platforms, labels, and key agents within the music industry, including Resident Advisor, Spotify, Apple Music, Amazon Music, TikTok, YouTube, Pioneer, Sony Music and Virgin Music, among others-Develop and execute various projects within the music industry, including music events, concerts, festival sponsorships, shoots, press junkets, exclusive afterparties, album release parties, and composition sessions.

Universidad Iberoamericana, Ciudad de México

comunicación, Comunicación, general