Casey Garth

WORK HISTORY

EDUCATION

ABOUT CASEY GARTH

The consumer has been at the center of everything I\'ve built across 15+ years at Nike and Levi\'s.My career has taken me through pricing strategy, merchandising, product operations, consumer insights, and enterprise transformation—but the constant has always been the same: understanding what consumers want, why they want it, and translating that understanding into decisions that drive both brand relevance and commercial results.At Nike, I helped build the company\'s first enterprise pricing function—not as a finance exercise, but as a consumer strategy. We transformed the organization from cost-plus methodology to pricing rooted in consumer value perception and willingness-to-pay. I later led merchandising and footwear product operations, building lifecycle frameworks that used consumer and marketplace signals to guide when to scale, reinvent, or protect products. I also built Nike\'s product insights team, creating the analytical capabilities the organization needed to make consumer-informed product decisions at scale.At Levi\'s, I\'ve led a concept-to-consumer transformation that has fundamentally changed how the company responds to consumers and the marketplace. This work has required cultural, operational, and strategic change—reshaping how teams plan, shortening development timelines, and embedding consumer signals into decisions across the organization. I\'ve also introduced new AI tools to amplify creativity, enabling teams to move faster without sacrificing craft. What connects my work: → Deep expertise in understanding consumers through data, research, and market signals → Ability to translate consumer understanding into pricing, assortment, and product decisions → Track record of building new capabilities and functions from the ground up → Leading large-scale transformation with measurable commercial outcomes → Building and developing high-performing global teamsI\'ve intentionally built a career that lets me move fluidly between insights and action—understanding consumers deeply, then applying that understanding wherever it creates the most value. I\'m drawn to complex problems, cross-functional leadership, and brands where product and purpose matter.Originally from Colorado, currently based in Portland, OR. Always happy to connect.