Andrea Adam
Chief Marketing Officer @Management Events
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WORK HISTORY
Chief Marketing Officer @Management Events
SKILLS
ABOUT ANDREA ADAM
I build meaningful connections between brands and people—through strategy, creativity, and leadership- Strategic and creative marketing & communications leader with a passion for building brands that resonate and deliver impact- Deep expertise in B2B marketing across EMEA, with a focus on the full customer journey—from brand awareness to retention- Combines data-driven decision-making with storytelling to connect audiences and drive business growth- Experienced in leading cross-functional teams and fostering high-performance cultures built on collaboration and accountability- Strong background in CRM, marketing automation, and performance marketing to support scalable, customer-centric strategies- Adept at turning complex challenges into actionable marketing initiatives that align with company vision and goals- Committed to continuous learning, innovation, and shaping marketing as a true business driverSpecialties: Field Marketing, Directmarketing, Email Marketing, Online Marketing, Offline Marketing, Social Media, Content Marketing, Performance Marketing, CRM, Customer Retention, Customer Lifecycle, Marketing Automation, Leadership, Analytical Skills, B2B-Marketing, Lead-Generierung
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