Andrea Abbis

WORK HISTORY

ABOUT ANDREA ABBIS

I am a senior marketing and commercial leader with strong judgement, proven track record of delivering results and am now using these skills in the Not For Profit Sector. A naturally curious person I am passionate about what I do and how I do it. Have managed big budgets and P&L’s and delivered transformational change programmes. Within my roles I have used digital technology to shape commercial and customer/supporter propositions reflecting changes in market environments. I am an open, resilient and natural people leader creating a powerful team spirit and ethos, building teams renowned for their high performance in complex and demanding conditions. Skilled in annual, customer, brand planning, operational leadership and delivery of commercial strategy and investment plans, I have built strong collaborative stake holder relationships at an executive level downwards. My skills have developed during my time in commercial and marketing roles and this unique combination gives me the ability to think through a Customer, Commercial and Colleague lens. Whether that be the big picture or getting into the detail. KEY SKILLS & EXPERTISE • Innovation and strategy development and P&L management, creating compelling customer & brand propositions • Extensive experience working in branded retail, fast paced digital and omnichannel environments and charity sector • Delivering growth in customer/supporter metrics, commercial and revenue targets as well as achieving cost savings • Hands on operator taking ownership to effect change, challenge the status quo and drive implementation • Creating and leading Customer Relationship Management strategies to set the customer/supporter agenda • Using digital technology to shape customer & commercial propositions reflecting changes in market environments • Self-starter, passionate, decisive, and resilient able to work under pressure and react positively to changing priorities • Highly organised with strong commercial/analytical skills, using data and insights to inform decision making and activities • Influencing and building strong, collaborative stakeholder relationships at executive level downwards • Developing and leading teams through change in demanding cross functional environments