Andrea Schmoelzer
Head of Marketing Communications @Eomap
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WORK HISTORY
Head of Marketing Communications @Eomap
Munich, DE
EOMAP\'s team is at the forefront of Earth Observation (EO), has great stories to tell and fascinating satellite imagery to show. I\'m covering the full range of marketing activities with a focus on external communications, sales support along with introducing automated digital marketing processes. My main target: To amplify EOMAP\'s presence as a market leader in EO technology & services.
EDUCATION
WU (Vienna University of Economics and Business)
Dipl-Werbekauffrau, Image-analysis, branding, Spanish
IU International University of Applied Sciences
Bachelor of Arts - BA, Marketing/Marketing Management, General
SKILLS
ABOUT ANDREA SCHMOELZER
Communications, Science, and Nature - these 3 have been running through my career like a golden thread, for +25 years now. Appreciating a data-driven marketing mix, I enjoy shining light on sustainable solutions.Over the years, I’ve worked across industries, from plastics and food additives to research, before founding my own PR agency. In my current role as Head of Marketing at EOMAP, I lead a small team covering the entire range of B2B-marketing: From hands-on sales support and marketing operations to strategic aspects - funneling everything down to clients\' needs and our business objectives. What I like:+ Understanding communication needs along the customer journey+ Putting complex matters into compelling stories+ Sharpening customer benefits and value propositions+ Marketing Strategies that align with customer journeys, client centricity and business goals+ Translating clients\' needs into powerful marketing assets+ High-quality journalism and engaging with peopleWhat I don\'t like- dry language and ugly design- gut feeling-driven marketing- greenwashing and hypocricyPrivately, I have a strong passion for sustainable mobility and continue fighting for safe cycling infrastructure and more safety for children on our streets.
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