Andrea S. Lavorgna

Marketing Manager Editor-port Bureau News @Greater Houston Port Bureau

Houston, TX, US

A non-profit 90 year old trade organization that supports the greater Houston Shipping Channel working with members: POH, petrochemical companies, ports, U.S. and foreign governments, organizations, and maritime stakeholders.• Developed, implemented, and managed branding and marketing programs that included strategy, redesigning corporate identity (logo, collateral, Port Bureau News, presentations), creating brand awareness through public relations, marketing programs, events, and trade presentations.• Initiated progressive social media program strategy integrating and supporting the Marketing Communications plan through LinkedIn, Twitter, Facebook and Instagram increasing presence by 300%.• Lead Advocacy Board that includes strategy and collaborating with member executives from major oil/maritime companies, government, organizations (GHP, POH, WGMA, MISNA) and other stakeholders to position and promote the greater Houston port region as the leading petrochemical facility of the country through messaging, promotional materials, media relations/meetings and organization/trade presentations. • Initiated and developed Outreach Committee creating diversity programs, collateral and educational programs for market.• Editor of the Port Bureau News, creating strategy that positions and promotes thought leadership for the Bureau’s brand, initiating/creating content for industry segments, technology, advocacy, environment, and community news. Readership 5600+.• Supported Brownwater & Bluewater University by graphic/ppt programs and admin.• Supported \"Houston Ship Channel Security District\" by meeting support and communications. Developed, created, and published annual report of organization accomplishments, other organizations support, and information.

Kent State University

Bachelor of Fine Arts, Graphic Design-major

University of Phoenix

MBA, Marketing