Andrea Ruggirello
Senior Director @The Hatcher Group
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WORK HISTORY
Senior Director @The Hatcher Group
Bethesda, MD, US
Project manager and lead writer for client accounts spanning the nonprofit, philanthropy and government sectors. Responsibilities include- Developing strategy and managing integrated communications campaigns for report releases, webinars, initiatives, and other topics. Campaign activities include media pitching, organic and paid social media, programmatic ads, partner outreach, supplemental collateral development (e.g, infographics and one-pagers), op-ed development, and email strategy- Developing, drafting, editing and placing op-eds and pitching stories to mainstream, trade, broadcast, and podcasts- Developing talking points for senior leaders and providing ongoing counsel and crisis and reputation management- Supporting business development including developing proposals and memos, winning extended contracts with current clients, and participating in pitch presentations- Managing project budgets and overseeing invoicing- Managing a team of direct reports, including ongoing coaching and professional development support, weekly check-ins, workload oversight, and performance assessment- Developing internal resources to streamline our company approach to messaging and analysis, and developing firm marketing approaches and content.
EDUCATION
State University of New York at Oswego
Bachelor of Arts - BA, Creative Writing, Journalism
West Virginia University
Master's of Fine Arts, Creative Writing
SKILLS
ABOUT ANDREA RUGGIRELLO
A storyteller at heart, I use my project management and writing skills to support organizations who strive to change the world. I have more than a decade of experience in the education and nonprofit spaces. My varied skillset includes: project management, writing and editing, strategic communications, public relations and media engagement, training, teaching, coaching, program management, and event support.
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