Andrea Rodriguez
Sales Support Coordinator @Epoca International Llc
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WORK HISTORY
Sales Support Coordinator @Epoca International Llc
At Epoca International LLC, I have established myself as a powerhouse in the off-price retail space, leading sales, licensing, and product development strategies for major retailers like Burlington, HomeGoods, and the TJX group. With a sharp focus on brand growth, market expansion, and innovative product launches, I have successfully introduced and scaled multiple powerhouse brands within the highly competitive housewares industry. Off-Price Retail Expertise: Deep understanding of the Burlington, HomeGoods, and TJX business model, creating tailored sales strategies that drive volume, enhance brand positioning, and maximize sell-through in this fast-paced retail sector. Brand Development & Market Expansion: Spearheaded the launch and growth of exclusive and power brands, including My Perfect (Burlington-exclusive), Aura Stainless Steel, and Primula Coffee & Tea for HomeGoods/TJX, ensuring strategic placement and category success. Product Innovation & Category Leadership: Led the introduction of trend-driven gadgets, cookware, cutting boards, and coffee & tea assortments, aligning with evolving consumer demands while securing optimal retail positioning. Strategic Sales & Relationship Management: Built and nurtured strong partnerships with key buyers and decision-makers, driving sustained revenue growth and category expansion across multiple housewares categories. Retail-Driven Product Development: Partnering closely with internal teams, I translate market insights and retailer needs into high-performing product assortments, ensuring alignment with consumer trends and price positioning.With a proven ability to navigate the off-price world, I thrive on delivering high-impact product assortments, scaling exclusive brand portfolios, and ensuring that Epoca’s brands continue to dominate the housewares industry.
EDUCATION
Universidad Catolica Santiago de Guayaquil
Psychology
Universidad Católica de Santiago de Guayaquil
Psychology
SKILLS
ABOUT ANDREA RODRIGUEZ
With over three years at Epoca International LLC, I have specialized in the off-price…
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