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Andrea Rabuzin
Global Performance Marketing Manager @Storytel
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WORK HISTORY
Global Performance Marketing Manager @Storytel
Stockholm, SE
Leading the full paid media strategy (Paid social media, SEM, Programmatic) for multiple international markets (Nordics, Europe, Israel, Korea, Turkey, Thailand) & paid social media strategies for Nordics & EMEA. Previously led the development and execution of digital strategy for a new expansion to few markets.Passionate about finding and applying different digital creative approaches - leading a cross-functional digital creative projects between performance team and few Swedish creative agencies/in-house creative team for all digital channels.In my role I closely work with local teams all over the world, SEO, client solutions managers, design team and global CMO, while covering- Digital marketing strategy of paid marketing channels (Social media, SEM, Affiliate: building, planning, budgeting, optimisation, delivery and reporting for both web & app)- Setting and managing large performance media budgets- Paid social campaign management through the full-funnel (Smartly, Meta, Snapchat, TikTok, Reddit, X, Pinterest) I Hands-on experience with AI-powered media tools for content optimization, audience insights, trend analysis, and automation through Smartly I knowledge sharing- Data analysis to support real-time reporting (Looker, Funnel, Adjust)- Additional basic programmatic buying knowledge in DV360- Coordinating role between performance and creative teams for a better quality assurance and new trend inspirations
EDUCATION
IÉSEG School of Management
Bachelor's degree, Business Administration and Management, Marketing
Faculty of Economics and Business, University of Zagreb
Bachelor of Business Administration (BBA)
Lucijan Vranjanin Grammar School
General program
Faculty of Economics and Business, University of Zagreb
Master's degree, Management and organization
ABOUT ANDREA RABUZIN
Marketing enthusiast specialised in global digital marketing strategies, paid media management and paid social media marketing. Passionate about bringing growth through the full funnel digital approach and making decisions that balance creative solutions with business impact. Driven by the opportunity to collaborate with international teams and diverse perspectives, while in private by traveling, great music festivals/concerts and a chill vinyl nights.
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