Andrea Pujari

Head of Communications Europe West @Linde Europe

DE

Leading the international communications department for the business units Germany, Switzerland, Benelux, France, Spain and Portugal and managing a team of 8 professionals in Internal Communication, External Communication, Change Communication, Crisis Communication, Global Giving, Marketing Communication, Social Media and Website Content - Planning, development and execution of Marketing Communication strategies and initiatives to drive Communication effectiveness and efficiency by ensuring consistency, generating synergies, aligning activities with global, regional and local functions to further increase and guarantee Communication professionalism within the company- Driving the strategic Communication agenda in the region with creating and implementing tailor-made messages, selecting related media and relevant channels in alignment with the business unit heads- Developing and implementing market & target group specific cross media strategies, value propositions & integrated internal and external campaigns- Driving internal leadership Communication with townhalls, newsletters, employee engagement activities, Intranet development, MS Teams Groups, digital formats- Directing and implementing Social Media campaigns and messaging to expand brand awareness and reach KPIs for product and service offers- Support the Growth agenda with trade and corporate PR- Strengthen media relations and develop network

University of Augsburg

Magistra Artium, German linguistic / Media pedagogy / german literature