Andrea Pedrosa

Senior Marketing Communications Specialist @Cumberland Private Wealth Management Inc

Toronto, ON, CA

With the bulk of my professional career being in the high net worth space, I’m no stranger to reaching and engaging a niche audience with a customer-first strategic approach. I have been able to create a seamless customer journey, ensuring consistent messaging from one touchpoint to the other to provide an optimal brand and customer experience- Create and execute a strategy across marketing, communications and special events for a unified client experience with multiple touch points - Build brand awareness and lead generation funnels across organic, owned, and paid digital channels as well as more traditional tactics- Deliver post-campaign analysis of marketing campaigns with insights and recommendations for future iterations or initiatives- Manage SEO, Google Ads, Social Media accounts, Website content, internal and external communications with consistent growth in lead generations, engagement and audience size- Develop and maintain new functionality and innovative online tools for employees and clients with engaging user experiences and customer journeys that drive sales and encourage adoption of new technologies

University of Toronto

Honours Bachelor of Science, Psychology and English

George Brown Polytechnic

Writing For Magazines

University of Toronto School of Continuing Studies

Adaptive Leadership in the Age of AI

University of Toronto School of Continuing Studies

Certificate in Digital Strategy and Communications Management