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Andrea Hall
Principal Owner @New Leaf Marketing
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WORK HISTORY
Principal Owner @New Leaf Marketing
Beverly, MA, US
The voice for the retail business community and entertainment industry since 2001. Primary strengths include marketing skills combined with enthusiasm and energy, fueling a plethora of ideas and creativity. These skills highlight vital branding messages for clients. Utilized in-depth knowledge of the marketplace, enhanced b2b relationships, and executed needed tasks. Media outreach, advertising and PR campaigns, creation and coordination of client events, and all aspects of commercials/TV production.Public relations included writing and sending press releases to media for clients, and coordinating effective PR strategies measured by key performance indicators (KPI). These concepts, which gain maximum exposure for clients, included both traditional and out-of-the-box campaigns. Strategies were executed with the purpose of attracting new customers, and solidifying customer loyalty. Media buys were placed in all facets of media, including television, radio, digital, outdoor advertising/billboards and customized sponsorships. Worked within advertising budgets, utilized excel spreadsheets and met media deadlines. Proficient and seasoned in sales, marketing and PR, with years of trusted media connections. An experienced professional with an innate ability to engage and communicate with both clients and their consumer base.
EDUCATION
Boston University
B.S.
Brookline High School
High School
ABOUT ANDREA HALL
An engaging communicator, executing effective and colorful fundraising campaigns, all while utilizing a combination of media planning, public relations, event planning and networking skills. An ‘idea’ person with creative energy, who helps clients discover new avenues in which to be seen or heard, in order to brand their business or service and increase their market share. An innovator with a seasoned background for all forms of communication. Created and managed successful campaigns and events for a wide range of retail, entertainment, and business clients as well as executing colorful events for an area non-profit cancer organization. My extensive sales and marketing experience helped me execute all necessary tasks, including prospecting/outreach for consumer events and engaging with both consumers and clients. I possess a natural ability to work thoroughly with both the public and private sectors. Events included creative and memorable fundraising events to help fund the needs of area cancer patients by securing corporate sponsorships with a goal to raise funds for those most vulnerable. Other events were focused on coordinating and managing kitchen manufacturer events. Tasks included securing popular chefs (Chef Ming Tsai and others) to coincide with manufacturers such as Thermador, Clarke Kitchens, GE, and more. The emphasis was on CEU designer luncheons and larger architect and builder gatherings. I have a proven aptitude for meeting the needs of a wide variety of clients and understanding how to foster relationships in the business community and secure sponsorships. My positive energy is my superpower.
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