Andrea Fumagalli
Account & Planner @Blureflex
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WORK HISTORY
Account & Planner @Blureflex
Milan, IT
Overseeing planning & marketing strategy activities and account management
EDUCATION
Università Cattolica del Sacro Cuore
107, Political sciences
ABOUT ANDREA FUMAGALLI
Dedicated and passionate Marketing & Trade Mktg Director with broad experience in large FMCG business. Ability in leading the complexity of major brands, their Marketing and Trade Marketing/Retail processes and the management of internal/ external business stakeholders - developed within large international companies. • Strong holistic approach to the leadership of multiple categories within a complex business matrix organization. • Broad experience in strategic and implementation Marketing at central, regional and local level, including Brand building, Innovation, Communication, Sustainability, CSR and Consumer intelligence. • Trade MKtg acumen developed in Grocery retail environment (channel strategy, PPA, Pricing, Assortment, Promo, RGM). • Successful mix of strong analytical skills and talent for the intangible, combined with deep financial knowledge. • Proven track in delivering against challenging business objectives, with high sense of ownership and passion. • Experience in developing cross-functional, diverse teams and triggering positive team spirit.
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