Andre Heckstall
Director, Integrated Gtm Pmo @ADT
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WORK HISTORY
Director, Integrated Gtm Pmo @ADT
Atlanta, GA, US
Over 15 years of experience leading large-scale, multi-phase transformation and marketing programs for enterprise organizations, managing complex portfolios with budgets exceeding $20+ million and cross-functional stakeholder groups. As a senior leader, currently oversee a high-performing team driving full-funnel strategies for ADT’s marketing and eCommerce business, integrating AI-driven targeting, optimization, and experimentation to deliver measurable impact across channels, lines of business, and customer segments. Operating as a trusted partner to executive stakeholders, providing strategic direction, governance, and data-driven insight to align AI-enabled initiatives to business outcomes and ROI, from automation and personalization to advanced analytics. Known for orchestrating matrixed execution across internal teams and external vendors, while standardizing delivery practices and agile processes that elevate speed, quality, and operational rigor in AI-powered programs. A strategic vision, executive communication, operational rigor, and a deep understanding of enterprise transformation in the AI era.
SKILLS
ABOUT ANDRE HECKSTALL
Hello, and thank you for visiting my profile. Every organization competing in an AI-driven world needs senior talent who can translate complex technology into tangible business outcomes—that is where I come in. As an accomplished and results-driven leader, I specialize in unlocking enterprise value through AI-enabled, data-driven marketing and eCommerce transformation. With over 15 years of experience leading large-scale integrated programs and complex portfolios exceeding $16 million, I provide the strategic direction, executive partnership, and operational rigor needed to drive measurable growth across top marketing agencies and large enterprises.I have end-to-end experience overseeing marketing and technical initiatives—from strategy through execution—consistently meeting deadlines, budgets, and stakeholder expectations while building scalable frameworks and governance models. I design and implement project management methodologies that leverage analytics and AI insights to optimize processes, improve performance, and align roadmaps tightly with business objectives and ROI. My background includes deep experience with marketing technology, including marketing automation, sophisticated targeting and segmentation, AI-driven recommendations, experimentation, and optimization. I am proficient in scaled agile methodologies, enabling efficient management of large, multi-channel initiatives across video, display, social, and eCommerce, while continuously improving speed, quality, and impact. Core areas of expertise include: Strategic planning and execution - Program and project management for enterprise initiatives - AI-powered and integrated marketing communications - Campaign development, launch, and optimization - Budget ownership and financial stewardship - Technical and creative resource leadership - Process improvement and operational excellence - Performance optimization and quality assurance - Executive stakeholder engagement and client relationship management - Global team building, leadership, and mentorship If you believe this blend of AI-centric strategy, enterprise delivery leadership, and executive partnership could benefit your organization, please contact me directly or email me at a••••••••@gmail.com. I look forward to exploring strategic opportunities where I can help lead AI-driven transformation and sustained business growth.
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