Andra Dempzin
Head of Marketing @LD DIDACTIC GmbH
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WORK HISTORY
Head of Marketing @LD DIDACTIC GmbH
Cologne, DE
Entwicklung und Umsetzung der Marketing- und Markenstrategie für 90+ Länder- Go-to-Market-Positionierung und Kampagnen für komplexe technische Lehr- und Trainingssysteme- Führung und Weiterentwicklung des Marketingteams sowie Aufbau moderner Marketingstrukturen- Aufbau einer datengetriebenen Lead-Generation- & Marketing-Automation-Architektur- Weiterentwicklung vom produktzentrierten Marketing hin zu einem lösungsorientierten, E2E positionierten Anbieter, der Kundenbedarfe ganzheitlich addressiert- Verantwortung für die E-Commerce-/Webshop-Strategie inklusive Conversion-Optimierung
EDUCATION
UCLA
Music Management
Technische Universität Ilmenau
Diplom, Media Business, graduated top 10%
SKILLS
ABOUT ANDRA DEMPZIN
Head of Marketing with 20+ years’ experience in complex, explanation-driven B2B environments, where decisions rely on expertise, trust and long-term value. I develop strong brands, effective teams and marketing strategies that deliver measurable impact.Head of Marketing with 15+ years of experience leading B2B marketing strategy, brand development and digital transformation in industrial and in complex, explanation-driven B2B environments.I build strong brands and scalable marketing organizations that generate measurable growth. With a background in Media Business and international experience from working and studying in the US as well as leading global projects, I combine analytical precision with creative storytelling and a deep understanding of technical products.My career spans the entire marketing spectrum: From building start-ups from the ground up, transforming medium-sized businesses to optimizing structures in international corporate environments. I have led teams from 2 to over 15 people, developing high-performing marketing functions and driving impactful cross-functional collaboration. This broad experience across B2B and B2C markets enables me to combine entrepreneurial agility with strategic discipline - creating marketing strategies that scale, perform and inspire.Core Competencies:• Strategic B2B marketing & Go-to-market leadership• Brand strategy & positioning for B2B markets• Lead generation & sales enablement• Digital transformation & Marketing automation (Hubspot / Salesforce/ Brevo)• Team leadership & organizational development• Data-driven decision making & KPI management
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