Anastasiya Tashayeva
Director Partner Marketing @Flex
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WORK HISTORY
Director Partner Marketing @Flex
EDUCATION
The Ohio State University
Bachelor of Science (BS)
ABOUT ANASTASIYA TASHAYEVA
I help fintech, ecommerce, and DTC brands grow by building marketing that truly connects with people. Over the past 15 years, I have scaled acquisition, retention, and revenue as both a B2C and B2B2C Growth Operator.What excites me most is working at the intersection of product, marketing, and customer experience. Whether launching a new ecommerce platform, promoting a new beauty product, creating a global co-marketing campaign, or driving adoption of digital tools, I enjoy bringing cross-functional teams together, testing and learning quickly, and turning big ideas into measurable results.I am known as a transparent communicator and empathetic leader who values trust, accountability, and giving people the space to shine. I care just as much about the customer journey as I do about business growth because the two go hand in hand.Let’s connect and see how I can help you grow your business.Key areas of focusGTM StrategyGrowth and Lifecycle MarketingEmailSMSDigital Product ActivationPaid Media (Paid Social, SEM)CRM and RetentionAffiliate Partner Marketing / Co-MarketingeCommerce EnablementData Analysis and Budget OwnershipTeam LeadershipAI Assisted Marketing Strategy
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