Ana Cristina Ramírez

Digital Marketing Manager, Channel Marketing @Two Rivers Marketing

CO, US

Develop and execute integrated digital marketing strategies across web, mobile, local listings, SEO, SEM, and social media channels to drive measurable growth.• Lead planning, execution, and continuous optimization of localized digital efforts, including paid search campaigns for multi-location clients, leveraging Google Ads and Microsoft Ads to maximize search visibility, align with organic strategies, and exceed business KPIs.• Partner with media and corporate teams to align strategies with national and dealer-level campaigns, ensuring cohesive messaging, reducing internal competition, and maximizing brand consistency.• Lead local listing management and vendor partnerships, while establishing best practices that strengthen brand presence and ensure search accuracy across dealer and distributor networks.• Provide expert consultation to clients and internal teams, advising on digital strategies that include paid search, website development, and multi-channel campaign planning.• Oversee program KPIs and execute in-depth campaign reporting via Google Analytics, Adobe Analytics, and Tableau, delivering insights that refine future strategies and improve client ROI.• Contribute strategic content and insights to business development proposals, supporting new client acquisition and expanding agency capabilities through channel marketing initiatives.• Act as a thought leader within the agency, providing training on emerging digital trends, guiding team development, and enhancing agency knowledge on local marketing.• Clients: Volvo Construction Equipment, Pioneer, Sentricon, Vanguard, Briggs & Stratton, Northwest Bank, Left Lane Auto

Iowa State University

Master of Science - MS, Journalism and Mass Communication

Iowa State University

Bachelor of Arts - BA, Advertising

Södertörn University

Study Abroad Program , Global Leadership; Women's Studies