Ashley Netzer

Crm & Marketing Automation Director @Two Rivers Marketing

Leads a team focused on marketing strategy including the areas of email marketing, marketing automation, analytics, insights, lead generation, and data management. Specializes in lead nurturing, data collection strategy and integration, personalization and segmentation, and integrated customer journeys. Partners with clients to understand business goals and then translate these requirements into custom CRM solutions, with a focus on Salesforce, Salesforce Marketing Cloud, Pardot, Marketo, Hubspot, and Campaign Monitor. Develops programs that focus on collecting, leveraging, and enhancing zero and first-party data, in order to execute targeted personalized programs and campaigns. Oversees the execution of customer relationship marketing strategies, from planning and campaign setup, through testing, deployment, reporting, and optimization.