Ananya Pandey

Product Strategy Manager @Flipkart

Bengaluru, IN

Driving Growth and Conversion at Flipkart through strategic product initiatives. I work in a close collaboration with Product, Engineering, and Business teams to develop strategies and new products for uplifting traffic, revenue and customer experience.Key Initiatives & Defining Achievements:1- Flagship Program Ownership (Flipkart Select): Led the full GTM (Go-to-Market) strategy and execution of Flipkart Select—a premium brand storefront launched during BBD \'25 (The Big Billion Days). Managed the end-to-end process from ideation and brand onboarding to establishing the homepage-gated entry flow.2- High-Volume Traffic Feature Development:A- Steal Deals: Spearheaded \"Steal Deals\" feature, managing the construct from scratch testing to go-live. Collaborated with Engineering to implement a unique queueing feature to drive scarcity, leading to high-engagement, time-bound flash sales (10-20 mins).B- Deal Feed: Lead the development and testing of the Deal Feed, enabling users to set pre-sale reminders for offers during the Sale, significantly increasing sale participation.3- Conversion & Pricing Strategy: A- WOW Price Widget during BBD \'25 to display Net Effective Price (NEP) across S&B, PP, and HP, ensuring maximum price transparency and increasing the likelihood of conversion.B- Strategic management of Value Tags linked to discounts, displayed across the Search & Browse, Product Page and recommendation engines to enhance discount and best price to buy communication.C- Personalized Coupons: Worked in the development and AB testing of a data-driven system for Personalized Coupons, tailoring offers based on user behavioral and usage patterns to maximize conversions of NAC, REACT & LTPC users & drive repeat purchases.4- Growth and Strategy: Worked closely with Product Managers, Engineering, and Business units to proactively identify experience gaps and implement new strategies focused on increasing traffic, conversion rates, & overall platform growth.

Symbiosis Institute of Business Management (SIBM)

Master of Business Administration - MBA, Marketing

Amity University Lucknow Campus

Bachelor of Commerce - BCom, Business Administration, Management and Operations