Ananya Biswas
Ui Ux Designer @Allesoma
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WORK HISTORY
Ui Ux Designer @Allesoma
Led end-to-end design of Super Bowl and March Madness bracket—ran competitor and heuristic analysis, created user flows, wireframes, and high-fidelity mock-ups. • Helped transition from static banners to dynamic HTML and interactive CTA buttons by collaborating closely with developers—resulting in improved page speed, interactivity, and overall user engagement.• Leveraged AI tools to develop WCAG-compliant brand assets, including color palettes, typography, and logos, and built responsive websites in Webflow.• Provided strategic UX consultations across teams, facilitated collaborative workshops, and guided designers in applying user-centered design principles and best practices.• Developed design systems for 4–5 client brands, standardizing UI components to ensure consistency, scalability, and streamlined workflows.• Conducted in-depth UX audits and usability tests across desktop and mobile, improving user journeys, onboarding flows, and increasing conversion through A/B tested landing pages and join forms.• Redesigned the payment methods page with an improved content hierarchy, enabling easier comparison of deposit and withdrawal options to help users choose the best method.• Designed a tiered Refer-a-Friend program—mapped user flows, defined referral journeys, and optimized for retention and engagement.• Produced 100+ wireframes, mid and high-fidelity mock-ups and interactive prototypes using a mobile-first approach to ensure cross-device consistency.• Collaborated with conversion managers to identify friction points, boost CTR, and improve engagement through UX-led solutions and iterative testing.
EDUCATION
University of Toronto
Bachelor of Science - BS
Springboard
UI/UX Design Career Track Certificate
ABOUT ANANYA BISWAS
Hi! I’m a designer with in / and. I’ve led and executed user-centered, conversion-driven designs across websites, mobile apps, landing pages, and PPC campaigns. My graphic design work includes branding, logo design, and visual systems. I’ve taken on roles as a project lead, guiding design projects from concept to launch, collaborating cross-functionally, and ensuring alignment with business goals. I have mentored junior designers, helping them grow in branding, design systems, and product thinking. I’ve led UX workshops focused on mobile UX, conversion, and creating consistent user journeys, while providing UX support to improve team-wide output. Creativity fuels everything I do—from painting and sketching to photography and travel, I draw inspiration from the world around me to tell better stories through design. Looking ahead, I’m excited to take on more leadership roles, drive strategic design, and keep mentoring while building meaningful user experiences : • Figma • Figjam • Sketch • Adobe XD • Adobe Illustrator • Adobe InDesign • Adobe Photoshop • Adobe Creative Suite • Unbounce • Miro • Marvel • Animation • Jira • Procreate • Canva • MS Office • Basic HTML/CSS • Webflow • Hotjar • Uizard • Maze : • Wireframing • Storyboarding • Prototyping • UI Design • Logo creation • Branding • Usability Testing • Information Architecture • Print and digital : • User Interviews • Personas • Site Map • User Journey • Card Sorting • Competitive Analysis • Heuristic Analysis • Agile Methodology
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